Want your Reels to reach people beyond your existing followers? Start with a strong hook that grabs attention in the first few seconds. Create useful, relatable, or entertaining content that people want to watch and share. Use relevant keywords in your captions, choose a clear topic, and focus on watch time rather than just views. Avoid reposting content without adding value. Most importantly, check your Instagram Account Status to confirm your content is eligible for recommendations. Track non-follower reach in Insights to understand what's working and improve your next Reel. https://www.digivanta.co/blog/instagram-reels-not-reaching-non-followers