Subbah, meaning "a new morning" in Hindi, celebrates India's rich textile heritage with a fresh, modern touch. Driven by a shared dream of a mother daughter duo, this young brand is dedicated to work with Indian artisans and striving for end-to-end sustainability.Inspired by the world around us, we are crafting stories that, hopefully, will become a valuable part of your cherished memories. Our family name Diwakar (the Sun), shines through our logo and symbolises a fresh awakening in the morning glory.