Affinity Liaison Service (ALS) is a Karachi-founded international consultancy, established in 2019, helping food, manufacturing, and service businesses achieve global certification and compliance standards. The firm's services span ISO certifications (9001, 14001, 22000, 27001, 45001, and more), HACCP, HALAL, FSSC 22000, GFSI implementation, and FDA registration, alongside food safety consultancy, governance, risk and compliance (GRC), cyber and IT risk services, HR services, corporate training, and operational excellence programmes. Led by founder and CEO Muhammad Saad Azeem, a Food Science and Technology graduate with over 15 years of industry experience and 300+ successful audits to his name, ALS has grown from a single food safety project into a multi-office consultancy with teams across Karachi and Lahore in Pakistan and Birmingham in the UK, serving food production, hospitality, and manufacturing clients worldwide.

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