It's a fair question indeed. Does the display package help sell more or does it just look pretty? Yes, it may increase sales. but for a right product, right place. Let's look at how display packaging can positively impact sales, when it works best, and when it doesn't.

No, but Only for the Right Product!

Begin with the truth. Display packaging can help sales, but it is no magic and not for all products.

Best suited for small, inexpensive, impulse purchases in busy stores where the "see, sell" principle is in effect. The additional expense might not be worth it for a product that doesn't get much attention or is not really that interesting. Thus, the answer is, yes, it increases sales when the product and place are appropriate.

Packaging that is displayed is most effective for products that are:

• Small and affordable.
• Bought on impulse.
• Sells in stores with high traffic.

Match it up with the appropriate product and it pays for itself. Push it in any place and it won't.

It makes your Product visible.

Think about the first way it is helpful. A display will help raise your product to the surface, and the first step to selling is to be seen.

Items in a busy shelf get mixed together and many are overlooked. A display is noticeable, oriented to the product and stands alone. When creating packaging for a custom display, it's important that the product has its own space away from the crowd so that shoppers will take notice.

A display enhances visibility in the following ways:

• Raising the product to the eye level.
• Set off from the shelf.
• Attracting the shopper's attention.

The biggest tip for a display that gets noticed is to increase sales.

It captures the Impulse Moment.

Consider additional sources of sales. Sales that are made through the display are often impulse purchases, and a well placed display is one that hits the spot.

A sign by the cashier or in a high-traffic area makes an easy yes. It places your product where unplanned sales occur, encouraging another sale. These impulse sales are additional sales you wouldn't have made if you hadn't been pressured. That's real, and the typical shelf placement does not provide such added revenue,

A display that sells impulses:

• Taking place at the point of sale.At the point of sale.
• Baiting a simple overbuy.
• Seizing the unexpected opportunity.

Displays are where they are most likely to contribute to your sales, and impulse buys.

It makes the product look trustworthy.

Think of the careful consumer. When the product is presented professionally, it seems reliable and trustworthy; trust is a key to closing a sale.

Buyers are hesitant when the product looks like a cheap knock-off or is unknown. A neat and branded display will make people feel that the product is real, quality, and conducive to purchasing. That sense of confidence makes a wavering customer more likely to say yes. Professional appearances make an impact on a sale, particularly for a new or lesser-known brand.

A display develops trust by:

• Being neat and well-groomed.
• Signaling real quality.
• Calming an apprehensive buyer.

If a product appears reputable, then more people are willing to purchase it.

It helps new products get a “head start”.

Consider starting something new! New products are hard to see and a display will make them stand out.

It's easy to overlook a new product on a crowded shelf if it is one of many familiar brands. When a display takes it to its own place a display display it. Custom printed display packaging can make a new brand a product that's noticed, just what launch requires. In the case of a new product, it's sometimes the difference between success and failure.

A display aids in a launch by:

• Providing the product with space.
• Distracting known competition.
• Making a new addition stand out.

The display can be a product's break-in tool for a new product.

When things don't go their way.

The honest limit now it is. Not every display package is necessary and when to not use it can save money.

When the products are costly and planned, a display has little value because shoppers will research the product first. If it is in a quiet store and has not a lot of traffic, few people will ever see it. In the case of products with very slim profit margins, the cost of the additional service may be absorbed. For this reason, it's much more practical to consider a more affordable, uncomplicated solution in these instances.

A display won't be successful if:

• The product is a researched plan purchase.
• The store is not very busy.
• The margin is not wide enough to warrant it.

Avoid displaying it if it will not be recouped.

A practical guide to how to make it actually work!

How do you attain real outcomes? Just like with a display, there is a right way to do it and a good way when it comes to pushing products, it's the good way that sells best.

Make the design simple, direct and striking. Make the product easy to pick up, friction will kill impulse purchases. Display it in a location where people are shopping, such as at the checkout counter or in the middle of a busy aisle. Match format—countertop or floor, to product and store. If a display has custom display packaging that adheres to these rules, then it becomes actual sales.

When making a display, consider the following:

• Make it simple and striking.
• Position in high use areas.
• Make the product grabby!

A good, strategic, display is what makes your sales.

Final Thoughts

So does display packaging really boost retail sales? Yes, if you are in the right place, and the right product. It makes your product visible, secures impulse purchases, fosters trust and introduces new products to stores.

It is not a magic solution, however. This may not be worth the investment for luxury goods, low noise stores or razor-thin margins. The key is pairing it with the products and locations where it really makes a difference.

When used properly, a display is not only a prettier box, it's a sales tool. Put in a good looking display, put it where the customer can see it and it will increase your sales where it's needed.